CAREER OVERVIEW | CREATIVE PROGRESSION
Where Story Became Strategy
What began as an instinct for filmmaking evolved into a career shaping products, brands, and visual identities. Across design, photography, film, digital experiences, and 3D visualization, each role expanded the same creative practice: finding the story, building its world, and giving it a form people can see.
Dec 2020 | Sep 2021
Maxshine
Marketing | Product Design
A hands-on role spanning brand design, product development, packaging, digital campaigns, web design, and experiential marketing.
Sep 2021 | Apr 2024
Grandma Lucy’s
Brand Content | Digital Design
A deeper study in making a brand feel human through graphic design, photography, film, e-commerce, and visual storytelling.
Nov 2024 | Present
SafeSmart
Content Creator | National Art Director
Creative direction, filmmaking, web strategy, campaigns, and 3D visualization brought together as one connected creative system.
NATIONAL ART DIRECTOR
SafeSmart Access
In 2024, I joined SafeSmart as Art Director to transform a fragmented creative presence into a connected system for education, sales, and growth. I rebuilt SafeSmart’s digital platforms, reshaped content and brand communications, and introduced cinematic 3D visualization that allows customers to see complex access systems before they are built. The result is a clearer brand, a stronger customer journey, and creative work directly supporting multimillion-dollar opportunities that has assisted in growing the company over 60% YoY in sales.
Featured Projects
Bell MV-75 Project
A cinematic visualization system created to place a proposed access design inside its real-world environment before manufacturing began.
Brand Transformation
A complete creative overhaul that transformed disconnected materials into a clear, consistent, and recognizable American brand presence.
Website Transformation
A redesigned digital ecosystem that made complex access solutions easier to understand, navigate, compare, and purchase.
CREATIVE MARKETING MANAGER
Grandma Lucy’s
In 2021, I joined Grandma Lucy’s as Creative Marketing Manager, directing graphic design, photography, videography, and e-commerce across the brand. Over nearly three years, I built creative systems that strengthened brand consistency, expanded product education, and supported measurable growth across Amazon, direct-to-consumer channels, YouTube, and more than 700 retail locations nationwide.
Featured Projects
Lucy’s Kitchen
An educational video series created to make product training clearer, more useful, and more engaging for retailers and customers.
View Case Study
Colorado Campaign
A geo-targeted advertising campaign designed around Colorado’s outdoor identity rather than the brand’s traditional coastal aesthetic.
View Case Study
Retail Expansion
A coordinated content package developed to strengthen retail presentations and support the brand’s largest distribution opportunity.
View Case StudyCREATIVE MARKETING COORDINATOR
MAXSHINE DETAILING
In 2020, I began my marketing career at Maxshine Detailing as a Content Creator. Within two months, I was promoted to Marketing Coordinator, expanding my role across product development, packaging, advertising, web design, event coordination, and digital content. The experience taught me how every creative decision contributes to a larger, unified brand story.
Featured Projects
The Reaper
An industry-first seasonal polisher developed from initial concept through final production.
View Case Study
Detailers After Dark
An original web series built to connect product education with automotive culture.
View Case Study
Cars & Coffee
A first-of-its-kind Maxshine event shaped from promotion through on-site execution.
View Case Study