An Original MaxShine Series

The Stories Behind the Shine

A cinematic profile series celebrating the lives, specialties, and creative skill of the detailers shaping automotive culture.

Created By Wesley Hobbs
Role Concept · Direction · Filming · Editing · Campaign
Format Cinematic Profile Series

About the Series

Beyond the Finish.

Detailers After Dark was created to show the people behind the work—not only the finished cars.

The Concept

Real People. Real Craft.

Each episode invited an admired detailer to share how they got started, discuss their life, and detail a vehicle connected to their niche. Their technique supplied the visual energy, while their personal journey remained at the center.

From Idea to Audience

A Complete Original Series.

I developed the concept, filmed and edited each profile, and marketed the completed episodes across MaxShine’s channels. The recognizable cinematic format brought new attention to the brand and contributed to a major influx of YouTube subscribers.

Different paths. The same passion.

Episode 01 / Humble Beginnings View on YouTube ↗

Episode 01

Humble Beginnings

WAXN247 · Alex Alvarez

Dedication, artistry, and passion shape Alex Alvarez’s story. Through the worlds of lowriders and Harley-Davidson culture, he explains how detailing became part of his identity and way of life.

Lowriders Harley-Davidson Artistry Passion

Continue the Series

Different Paths. One Craft.

Every guest brought a different relationship with detailing—from growing a community through transparency to carrying the freedom of surfing into automotive culture.

Episode 02 / Rise to Fame YouTube ↗

Episode 02

Rise to Fame — Jessica Tran

With more than a decade of experience, Jessica Tran shares how hard work, transparency, and community-building helped transform her detailing journey into a prominent social-media platform.

Experience Community Authenticity
Episode 03 / Catching Waves YouTube ↗

Episode 03

Catching Waves — IMJOSHV

Josh’s journey moves from semi-professional surfing into detailing extraordinary cars, showing how surfing, travel, automotive culture, and storytelling formed an unexpected new path.

Surfing Automotive Creative Life

A Series Built
Around People.

Community Real people brought new audiences into the series.
Craft Technique connected with personal experience.
Growth The series contributed to a major influx of subscribers.