Grandma Lucy’s · Regional Advertising
Colorado Geo-Targeted Campaign
A regional campaign built around Colorado’s outdoor culture, the bond between dogs and their owners, and the nutrition that supports every adventure.
The campaign connected Grandma Lucy’s food with an active lifestyle, turning product advertising into a story about energy, health, exploration, and companionship.
Adventure-Led Creative
Fueling the Greater Outdoors
Instead of leading with a conventional product message, the campaign focused on what Grandma Lucy’s helped make possible: healthy dogs with the energy to keep exploring.
Vibrant outdoor imagery and targeted regional placement connected with Colorado dog owners through a lifestyle they already understood and valued.
Regional Traffic
The campaign produced a major increase in website traffic from the greater Colorado market.
Customer Demand
Stronger awareness translated into increased purchases from outdoor-focused dog owners.
Distributor Growth
Growing demand attracted new distributors interested in carrying Grandma Lucy’s products.
Campaign Library
Built for the Colorado Lifestyle
A connected family of square advertisements combining product visibility, outdoor energy, and emotional storytelling.
Campaign Outcome
A regional story that turned outdoor identity into customer and distributor demand.