MaxShine · Community Experience
Cars & Coffee
The First Gathering
A brand event built around machines, craft, and the people who keep automotive culture moving.
The First Gathering
Culture, Craft & Community
MaxShine’s first Cars & Coffee brought enthusiasts together around a shared appreciation for cars, detailing, and the culture surrounding both.
The event created a place where drivers, builders, detailers, and local enthusiasts could connect with MaxShine through a shared passion rather than a traditional product demonstration.
My Role
From Campaign to Event
I put the event together from the ground up, developed and executed its marketing campaign, created the promotional assets, and filmed the gathering. The project allowed me to shape the full experience—from how the event was introduced to how it was documented and shared afterward.
Featured Driver
Micah Diaz
Professional race car driver, drifter, and stunt driver Micah Diaz fronted the campaign. His presence gave the first event a recognizable personality and connected the gathering with the performance side of automotive culture.
From the Event
Machines With a Story
Custom builds, lowriders, movie history, and the people who gathered around them.
The DeLorean
Lowrider Culture
Custom Builds
Community Favorites
From custom builds and lowriders to the DeLorean from Back to the Future, the gathering treated every vehicle as part of a larger culture.
More Than a Car Show
Cars & Coffee gave MaxShine a place to meet its audience in person—surrounded by the vehicles, personalities, and craftsmanship that shaped the brand.