Grandma Lucy’s · Retail Expansion
From One Family Business to Hundreds More
Grandma Lucy’s marketing and educational content was rebuilt into a retail-ready system that could introduce the brand, explain its food, and support new store partnerships nationwide.
The strategy remained rooted in the company’s identity: bringing one family-owned pet-food business into locally and family-owned retailers across the country.
The Partnership Strategy
Built for Independent Retail
We transformed existing marketing and educational materials into complete retail packages that gave distributors and stores the tools needed to confidently introduce Grandma Lucy’s products to customers.
My role was to develop the creative assets supporting these partnerships, connecting digital campaigns with adaptable in-store displays that could be used consistently across a national retail network.
Retail Education
Product information was organized into approachable materials for retail teams and customers.
Digital Campaigns
Supporting digital assets introduced the products and helped drive awareness around new retail availability.
In-Store Creative
Adaptable displays maintained a recognizable Grandma Lucy’s presence across participating stores.
Supporting Creative
Making the Product Easier to Understand
Examples from the broader educational and product system developed during the brand’s retail-growth period.
Partnership Impact
A family-owned brand prepared to connect with retail families across the nation.